Isabella’s rebellion toward redefining beauty

Interview with Ella Photography

580150_10152677602665046_318687309_nMontreal has its share of photographers, but none like Isabella of Ella Photography. She believes that “no matter who you are and what you look like, you ARE beautiful”. She has been running her wedding and lifestyle photography business, Ella Photography, for a number of years now which she started after deciding that the fashion world contributed to a broken view of beauty. Fashion is fickle, and its images it promoted to young girls, such as her niece, gnawed on her conscience to the point where she realized she was part of the problem. “So I quit”, Ella recounted.

In a rebellious spirit, Isabella launched her photography business offering wedding packages and expanding into the growing market of boudoir photography. Boudoir photography is more elegant, sensual and quite intimate in comparison to weddings. Isabella believes that she captures what is already there. Her goal is to prove to her clients that “they are awesome just the way they are, right now”. By making her clients feel comfortable and “real” in front of the camera, the images could completely change their own perspective of “Beautiful”. Two years into her photography business, she was diagnosed with a thyroid condition that affected her eyes and challenged her personal view of beauty. The journey to her self rediscovery was challenging but made the belief in her cause even stronger. She understands the value of her company’s philosophy in making her clients look and FEEL beautiful.

For Isabella, photography was something she just did ever since she was a child. She hadn’t thought of photography as a career until one day, in her marketing job, she was given the opportunity to shoot fashion. Since then, she evolved and made it her mission to make the world a better place.

Her photographic style focuses on redefining the term “beautiful” to her clients and touches on emotions. “I like photographs that speak to the viewer, photos that evoke emotion”, she says. She makes her clients feel beautiful and she captures couples on their most beautiful day, their wedding day. With two lovable dogs and great clients, she says she wouldn’t change anything in her life right now.

Isabella says she landed in photography by fluke, but we all know effort and work was involved.  Coming from a marketing background she starts off with key advice, “Word of mouth is the best marketing strategy”.  With that said she also believes you must be genuine and provide great customer service so that people remember you and talk about you. Isabella doesn’t believe in competition amongst other photographers, because there is a client for every kind of photographer.

To keep the business side running smoothly, an accountant is the first thing you need to find. They can help you set up your systems, give you tips on managing money, and keep all the compliance work such as business filing, registrations, income tax filings up-to-date and orderly, helping you avoid penalties or fines for non-compliance.

Starting any business is challenging. She adds, “If you want something to happen, you will stop at nothing to make it work. Money should never be an issue. When starting out, everyone feels just as lost as you”. The best advice for that, she says is “Don’t give up!”.

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